Every decade or so, a Chinese brand emerges from near-death to become a cultural phenomenon. What's their secret? More importantly—what can YOUR brand learn from their journey? The Anatomy of a Brand Turnaround Anta Sports: First Chinese sports brand to surpass Adidas China in revenue (2021). Stock price: +400% in 3 years. Li-Ning: Turned near-bankruptcy in 2018 into $1B+ revenue by 2021 through national sentiment and design innovation. White Rabbit candy: 60-year-old brand revived through creative collaborations (with Lancome,大白兔 coil, etc.) Recent Turnaround Cases **1. [Hurun Chinese Luxury Consumer Survey 2025withcarsworldluxurybrandschinese_网易订阅](https://www.163.com/dy/article/JR69N4J70519D5IA.html)** https://www.163.com/dy/article/JR69N4J70519D5IA.html **2. [Chinese EV Brand Rising Auto Denies Rumor of...

Every decade or so, a Chinese brand emerges from near-death to become a cultural phenomenon. What's their secret? More importantly—what can YOUR brand learn from their journey? The Anatomy of a Brand Turnaround Anta Sports: First Chinese sports brand to surpass Adidas China in revenue (2021). Stock price: +400% in 3 years. Li-Ning: Turned near-bankruptcy in 2018 into $1B+ revenue by 2021 through national sentiment and design innovation. White Rabbit candy: 60-year-old brand revived through creative collaborations (with Lancome,大白兔 coil, etc.) Recent Turnaround Cases **1. [Chinese EV Brand Rising Auto Denies Rumor of Merger With SAIC Unit](https://www.yicaiglobal.com/news/chinese-ev-brand-rising-auto-denies-rumor-of-merger-with-saic-unit)** https://www.yicaiglobal.com/news/chinese-ev-brand-rising-auto-denies-rumor-of-merger-with-saic-unit **2. [Chinese...

Every decade or so, a Chinese brand emerges from near-death to become a cultural phenomenon. What's their secret? More importantly—what can YOUR brand learn from their journey? The Anatomy of a Brand Turnaround Anta Sports: First Chinese sports brand to surpass Adidas China in revenue (2021). Stock price: +400% in 3 years. Li-Ning: Turned near-bankruptcy in 2018 into $1B+ revenue by 2021 through national sentiment and design innovation. White Rabbit candy: 60-year-old brand revived through creative collaborations (with Lancome,大白兔 coil, etc.) Recent Turnaround Cases **1. [CBN丨Chinese major localities roll out 2025 plans, focusing on new quality productivity - 21经济网](https://www.21jingji.com/article/20250116/herald/22ab5ab17acafa48ca9855114d67c027.html)** https://www.21jingji.com/article/20250116/herald/22ab5ab17acafa48ca9855114d67c027.html...

Every decade or so, a Chinese brand emerges from near-death to become a cultural phenomenon. What's their secret? More importantly—what can YOUR brand learn from their journey? The Anatomy of a Brand Turnaround Anta Sports: First Chinese sports brand to surpass Adidas China in revenue (2021). Stock price: +400% in 3 years. Li-Ning: Turned near-bankruptcy in 2018 into $1B+ revenue by 2021 through national sentiment and design innovation. White Rabbit candy: 60-year-old brand revived through creative collaborations (with Lancome,大白兔 coil, etc.) Recent Turnaround Cases **1. [Boao Forum for Asia 2025Zafar Uddin Mahmood: If China thrives, the world benefits - 21经济网](https://www.21jingji.com/article/20250325/herald/b482ae4f52f45cac4869407fa2cdb54d.html)**...

Every decade or so, a Chinese brand emerges from near-death to become a cultural phenomenon. What's their secret? More importantly—what can YOUR brand learn from their journey? The Anatomy of a Brand Turnaround Anta Sports: First Chinese sports brand to surpass Adidas China in revenue (2021). Stock price: +400% in 3 years. Li-Ning: Turned near-bankruptcy in 2018 into $1B+ revenue by 2021 through national sentiment and design innovation. White Rabbit candy: 60-year-old brand revived through creative collaborations (with Lancome,大白兔 coil, etc.) Recent Turnaround Cases **1. [Vision Z   2025 The Year of the Snakesnakespringvisionchinese_网易订阅](https://www.163.com/dy/article/JMVP6HT20514CDBK.html)** https://www.163.com/dy/article/JMVP6HT20514CDBK.html **2. [CBN丨Chinese major localities roll...

Every decade or so, a Chinese brand emerges from near-death to become a cultural phenomenon. What's their secret? More importantly—what can YOUR brand learn from their journey? The Anatomy of a Brand Turnaround Anta Sports: First Chinese sports brand to surpass Adidas China in revenue (2021). Stock price: +400% in 3 years. Li-Ning: Turned near-bankruptcy in 2018 into $1B+ revenue by 2021 through national sentiment and design innovation. White Rabbit candy: 60-year-old brand revived through creative collaborations (with Lancome,大白兔 coil, etc.) Recent Turnaround Cases **1. [Chinese automakers gain ground at Indonesia's largest auto show - Global Times](https://www.globaltimes.cn/page/202502/1328966.shtml)** https://www.globaltimes.cn/page/202502/1328966.shtml **2. [2025...

Every decade or so, a Chinese brand emerges from near-death to become a cultural phenomenon. What's their secret? More importantly—what can YOUR brand learn from their journey? The Anatomy of a Brand Turnaround Anta Sports: First Chinese sports brand to surpass Adidas China in revenue (2021). Stock price: +400% in 3 years. Li-Ning: Turned near-bankruptcy in 2018 into $1B+ revenue by 2021 through national sentiment and design innovation. White Rabbit candy: 60-year-old brand revived through creative collaborations (with Lancome,大白兔 coil, etc.) Recent Turnaround Cases **1. [Boao Forum for Asia 2025Erik Berglof of AIIB: China’s lessons could be very helpful -...

Every decade or so, a Chinese brand emerges from near-death to become a cultural phenomenon. What's their secret? More importantly—what can YOUR brand learn from their journey? The Anatomy of a Brand Turnaround Anta Sports: First Chinese sports brand to surpass Adidas China in revenue (2021). Stock price: +400% in 3 years. Li-Ning: Turned near-bankruptcy in 2018 into $1B+ revenue by 2021 through national sentiment and design innovation. White Rabbit candy: 60-year-old brand revived through creative collaborations (with Lancome,大白兔 coil, etc.) Recent Turnaround Cases **1. [Chinese EV Brand Rising Auto Denies Rumor of Merger With SAIC Unit](https://www.yicaiglobal.com/news/chinese-ev-brand-rising-auto-denies-rumor-of-merger-with-saic-unit)** https://www.yicaiglobal.com/news/chinese-ev-brand-rising-auto-denies-rumor-of-merger-with-saic-unit **2. [Boao...

Every decade or so, a Chinese brand emerges from near-death to become a cultural phenomenon. What's their secret? More importantly—what can YOUR brand learn from their journey? The Anatomy of a Brand Turnaround Anta Sports: First Chinese sports brand to surpass Adidas China in revenue (2021). Stock price: +400% in 3 years. Li-Ning: Turned near-bankruptcy in 2018 into $1B+ revenue by 2021 through national sentiment and design innovation. White Rabbit candy: 60-year-old brand revived through creative collaborations (with Lancome,大白兔 coil, etc.) Recent Turnaround Cases **1. [Hurun Chinese Luxury Consumer Survey 2025withcarsworldluxurybrandschinese_网易订阅](https://www.163.com/dy/article/JR69N4J70519D5IA.html)** https://www.163.com/dy/article/JR69N4J70519D5IA.html **2. [Chinese EV Brand Rising Auto Denies Rumor of...

Every decade or so, a Chinese brand emerges from near-death to become a cultural phenomenon. What's their secret? More importantly—what can YOUR brand learn from their journey? The Anatomy of a Brand Turnaround Anta Sports: First Chinese sports brand to surpass Adidas China in revenue (2021). Stock price: +400% in 3 years. Li-Ning: Turned near-bankruptcy in 2018 into $1B+ revenue by 2021 through national sentiment and design innovation. White Rabbit candy: 60-year-old brand revived through creative collaborations (with Lancome,大白兔 coil, etc.) Recent Turnaround Cases **1. [Hurun Chinese Luxury Consumer Survey 2025withcarsworldluxurybrandschinese_网易订阅](https://www.163.com/dy/article/JR69N4J70519D5IA.html)** https://www.163.com/dy/article/JR69N4J70519D5IA.html **2. [Chinese EV Brand Rising Auto Denies Rumor of...