News & Insights

2025 AI Search Ecosystem Panorama: How Can Brands Seize the “Conversational Entry Point”?

In 2025, AI search is fundamentally reshaping how humans acquire information. Evolving from traditional "keyword matching" to "semantic understanding + conversational generation," AI search is no longer just a tool — it's becoming the first cognitive touchpoint between users and brands. With the rapid growth of conversational search platforms like Baidu ERNIE Bot, DeepSeek, Kimi, Doubao, Tongyi Qianwen, and Tencent Yuanbao, brands must rethink a crucial question: When users ask questions on AI platforms, will they see your brand? 🔍 The AI Search Ecosystem is Being Restructured In the new era centered around large language models, AI search features several...