Case | Guttai Manufacturing: From Factory to Global Supply Chain Brand Upgrade

Guttai Industrial Equipment Manufacturing Co., Ltd. is a traditional industrial manufacturing enterprise with 20 years of history. Despite excellent product quality, brand influence was weak. CIDIFY helped Guttai complete its critical transformation from product-driven to brand-driven.

Services & Execution

1. Brand Strategy & Visual Upgrade

CIDIFY comprehensively repositioned Guttai's brand from "Industrial Equipment Manufacturer" to "Core Partner in Global Supply Chain."

2. Website Redesign

New international-style industrial website showcases technical capabilities, certifications, and project cases. English version added for global buyers.

3. Baidu Baike + Sogou Baike Dual Entry

4. Quality Certification Consulting

CIDIFY assisted with ISO9001 and CE certification processes, achieving successful certification.

Results

• Brand search volume increased by 240% monthly
• Website bounce rate dropped from 71% to 36%
• Baidu + Sogou Baike dual entry became key credibility endorsement
• ISO9001 certification passed, bidding success rate improved by 65%
• International inquiries increased by 120%, entered 3 Fortune 500 supply chains