Every decade or so, a Chinese brand emerges from near-death to become a cultural phenomenon. What's their secret? More importantly—what can YOUR brand learn from their journey? The Anatomy of a Brand Turnaround Anta Sports: First Chinese sports brand to surpass Adidas China in revenue (2021). Stock price: +400% in 3 years. Li-Ning: Turned near-bankruptcy in 2018 into $1B+ revenue by 2021 through national sentiment and design innovation. White Rabbit candy: 60-year-old brand revived through creative collaborations (with Lancome,大白兔 coil, etc.) Recent Turnaround Cases **1. [Boao Forum for Asia 2025John Keane: China has historic interest in cross-border cooperation - 21经济网](https://www.21jingji.com/article/20250325/herald/36f3b70d641babea97027e804d1fb781.html)**...