Every decade or so, a Chinese brand emerges from near-death to become a cultural phenomenon. What's their secret? More importantly—what can YOUR brand learn from their journey? The Anatomy of a Brand Turnaround Anta Sports: First Chinese sports brand to surpass Adidas China in revenue (2021). Stock price: +400% in 3 years. Li-Ning: Turned near-bankruptcy in 2018 into $1B+ revenue by 2021 through national sentiment and design innovation. White Rabbit candy: 60-year-old brand revived through creative collaborations (with Lancome,大白兔 coil, etc.) Recent Turnaround Cases **1. [Hurun Chinese Luxury Consumer Survey 2025withcarsworldluxurybrandschinese_网易订阅](https://www.163.com/dy/article/JR69N4J70519D5IA.html)** https://www.163.com/dy/article/JR69N4J70519D5IA.html **2. [Chinese EV Brand Rising Auto Denies Rumor of...