If you've noticed your organic traffic declining over the past six months, you're not alone—and the culprit isn't necessarily your content quality. The rules of SEO are being rewritten in real-time by AI, and the window to adapt is closing fast. The Google AI Overview Impact: What the Data Shows AI Overviews now appear in 15% of all searches (up from 0% in 2023) For queries with AI Overviews, organic CTR drops by 30-60% Informational queries are hit hardest: 70% CTR decline for "how-to" searches But conversion rates for remaining organic clicks have increased 2x—quality over quantity How Brands Are...
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