Yunzhi Academy is an emerging online education brand specializing in AI skills, data analytics, and programming courses. Facing rising customer acquisition costs in education, Yunzhi Academy decided to break through with a content operations matrix. CIDIFY undertook full-stack operations services for the project.
Services & Execution
1. Brand Mini App Development
A fully functional brand mini app integrating course learning, AI Q&A, progress tracking, and certificate downloads. Over 20,000 cumulative users in 3 months.
2. WeChat Official Account Content Matrix
Four content pillars established: AI Skills, Career Advancement, Student Stories, Industry Insights. 3 high-quality articles weekly. Followers grew from 500 to 28,000 in 6 months.
3. Xiaohongshu Content Operations
Three content series tailored to Xiaohongshu: AI Learning Paths, Career Change from Scratch, Student Achievement Showcases. ROI reached 320%. 500,000+ monthly impressions in 4 months.
Results
- Mini app cumulative users exceeded 20,000, MAU over 6,000
- WeChat followers grew from 500 to 28,000 (56x in 6 months)
- Xiaohongshu monthly impressions exceeded 500,000, followers increased by 200%+
- Xiaohongshu ROI reached 320%, customer acquisition cost reduced by 60%
- Overall brand search volume improved by 380%
