Case | Yunzhi Academy: Mini App + WeChat Official Account + Xiaohongshu Content Matrix Customer Cases

Case | Yunzhi Academy: Mini App + WeChat Official Account + Xiaohongshu Content Matrix

Yunzhi Academy is an emerging online education brand specializing in AI skills, data analytics, and programming courses. Facing rising customer acquisition costs in education, Yunzhi Academy decided to break through with a content operations matrix. CIDIFY undertook full-stack operations services for the project.Services & Execution1. Brand Mini App DevelopmentA fully functional brand mini app integrating course learning, AI Q&A, progress tracking, and certificate downloads. Over 20,000 cumulative users in 3 months.2. WeChat Official Account Content MatrixFour content pillars established: AI Skills, Career Advancement, Student Stories, Industry Insights. 3 high-quality articles weekly. Followers grew from 500 to 28,000 in 6 months.3....
2025 AI Search Ecosystem Panorama: How Can Brands Seize the “Conversational Entry Point”? News & Insights

2025 AI Search Ecosystem Panorama: How Can Brands Seize the “Conversational Entry Point”?

In 2025, AI search is fundamentally reshaping how humans acquire information. Evolving from traditional "keyword matching" to "semantic understanding + conversational generation," AI search is no longer just a tool — it's becoming the first cognitive touchpoint between users and brands. With the rapid growth of conversational search platforms like Baidu ERNIE Bot, DeepSeek, Kimi, Doubao, Tongyi Qianwen, and Tencent Yuanbao, brands must rethink a crucial question: When users ask questions on AI platforms, will they see your brand? 🔍 The AI Search Ecosystem is Being Restructured In the new era centered around large language models, AI search features several...