Baidu Baike is one of the most authoritative Chinese encyclopedia platforms. It plays an important role in enhancing the brand image and online credibility of corporate executives. Whether it's brand building, SEO, or external PR, a Baike entry is a powerful tool.
I. Basic Criteria for Baidu Baike Entry of Executives
✅ 1. Authentic Identity and Clear Resume
Clear Position: Such as Chairman, General Manager, Founder, etc.
Legitimate Company: The company should have official registration and preferably a Baidu Baike entry.
Traceable Achievements: Career records should be verifiable via media, company website, or government databases.
✅ 2. Supported by Reliable Authoritative Sources
Mainstream news reports (e.g., Xinhuanet, Sohu, Tencent, People.cn, etc.);
Official company website introductions;
News on investment, projects, and contract signing;
Records of conferences, awards, and appointments by government or industry bodies.
II. Content Writing Recommendations (Structure Guide)
To increase the success rate of approval, content is recommended to follow this structure:
1. Basic Introduction (First Paragraph)
Include name, birth year, place of origin, current position, and core identity.
Example:
Zhang Ruohang, male, born in 1985 in Guangzhou, Guangdong, is currently the General Manager of Guangzhou Kaixian Technology Co., Ltd., a Chinese entrepreneur.
2. Education and Career
Education background (Bachelor, Master, PhD);
Career path, job experience, and entrepreneurial background.
3. Key Achievements and Contributions
Leading major projects, driving company growth, innovation, or management breakthroughs;
Highlighting contributions to the company and the industry.
4. Social Positions and Honors
Positions in industry associations, chambers of commerce, research institutions, etc.;
Public honors (e.g., technology awards, city-level recognitions or above).
III. Practical Tips and Suggestions
💡 1. Individuals Can Create Entries for Free
Baidu Baike allows any user with real-name registration to create entries. As long as the information is true, format compliant, and sources are reliable, it can be approved. Individuals can log in with a Baidu account to submit entries.
🔧 2. Follow Entry Writing Standards
Use third-person narrative;
Avoid promotional terms or extreme words (e.g., "best," "only," "top-level");
All references must include valid source links or screenshots;
Images must have copyright; news or official photos are preferred.
📄 3. Create Company Entry First
If the company entry hasn’t been created yet, it’s advised to build that first to boost approval of executive entries.
📰 4. Prepare Media Backup Material
Consider publishing the following types of news content as references:
Executive appointment announcements;
Participation in signing ceremonies, partnerships, speeches, etc.;
Interviews with industry media.
IV. Frequently Asked Questions
Q1: How long does it take to approve?
Usually 3–7 working days, depending on content quality and account level.
Q2: Can I edit the entry later?
Yes, but all changes must go through review again.
Q3: What if it gets rejected?
Check the rejection reason, improve the content, and resubmit. Avoid frequent failures to prevent account demotion.
V. What If You Need Professional Support?
Although individual users can create entries for free, many executives opt for professional help due to the following reasons:
Unstructured or disorganized information;
Lack of authoritative news sources;
Multiple rejections;
Urgency and need for quick approval;
Need for simultaneous exposure via Baidu News or Baijiahao.
👉 If you require professional Baidu Baike strategy, writing, and publishing services, feel free to contact the CIDIFY team—experts in corporate branding and encyclopedia services.
